Make Money Online: The Four Components of Digital Presence

You've decided to take advantage of the internet to make money online. If your method of choice is an online business, you need to have a strong digital presence. Today, without a digital presence, it equates to non existing.

That could be a worrisome thought. But you shouldn't rush into it, since that could bring more harm than good. To make money online, you need to build the foundation carefully to make it solid; So it will serve your purpose effectively and last long. This is something you should keep in mind all time.

There are four components that contribute to the foundation you will build. Content, design, strategy, and technology should be developed in a balanced manner. If you accomplish that, you will achieve a strong and firm digital presence, and in turn, make money online.

Content

When talking about anything in the web, you'll likely hear the statement "Content is king" a lot, that it's already a clich?. It's that way because the validity of that statement is undeniable. The message you want to convey to your audience should be well defined and be of benefit to them. This usually starts from your mission statement and builds up from there to let your audience know what the service or product you offer can do for them.

Traditionally, this particular message is conveyed through advertising and marketing efforts. However, that was for mass media. Remember that the internet has strength in interactivity. Thus, the buildup of your message should be through interaction. That which worked before for the old broadcast model, is not as effective for an environment revolving around interaction.

Design

Even if you have a sensible message and a good rationale behind it, you won't make money online if people did not engage with it. That means you have to attract the attention of your intended audience, and sustain it. These functions rest upon the design component.

First, there's the aesthetics. Your website and other engagement means should look good - enough that it will catch the attention of people.

Then, there's the usability. For example, your website should be easy to navigate, easy to read, and be clear with the functions. In short, the audience should find it effortless to use while also being complete.

Strategy

After you conceptualize your message, you'll now have to further refine it. You begin this by pondering upon what your business exists for and whether there's a reason someone would want to pay attention to it. The combination of your message and its rationale will lead to a solid plan for how you will communicate with your audience. You should formulate your strategy around your planned engagement spread across a timeframe with the objective of building a relationship with your customers. This strategy will be your guide that tells you where your business is and where you want to lead it to.

Technology

In the plans to make money online, technology is sometimes overlooked, unfortunately. That is mostly because it is the least understood. However, it is equally important. You need to have the right tools to carry it out. Otherwise, it won't matter if you have a good message, strategy, and design. Make sure to remember these four components and you will be able to build and maintain a digital presence, and in turn, help you make money online.

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