Tips for Creating a Facebook App for Your Online Business

There are so many things you can do with your business at Facebook, and the ability to reach out and touch your niche market is incredible. If you have done your homework right, then you too can get involved with Facebook applications (apps) and take your social marketing to an entirely new level of play.

Understand that an app is merely a piece of software that does something for a person - it can entertain or help them work more efficiently, anything. But what really matters is the fact that your users should be able to have fun when using the app. But the thing about Facebook is people are generally wasting time there, or they want to be distracted for some reason. So just encourage people to have a little entertainment with your app, and that will often do the trick. Most of the users on Facebook are in lower age bracket, which is below the age of 35 - so you have to focus on doing something that will attract them. You can take examples from other successful apps created by big companies, where they made something fun to attract the eyes of their target market; you can do the same. The programming language just needs to whatever works well and allows it to perform well. There are a few things that are important, though, and they are instructions plus a good landing page. You want to shoot for the ten minute mark, so there will need to be sufficient content. An app history of the users makes a difference and people will be more attracted to the app if it is there. As you can imagine, the more you have their for the user, the better it is which is pretty much common sense, we think.

Leverage Your Own Network: If you're on Facebook, then it's obvious that you have your own network of friends, so why not leverage them and have them adopt your app?

Be sure not to look spammy, but send your friends messages about your app. Getting some of your friends to use your app is a good way to get the attention of their networks. Besides that, don't be hesitant when asking them to use the 'share' feature to let their friends know about your app. If you focus on the friends who are more socially active gives you the chance to indirectly leverage their networks, too.

Every little feature that you add to your app to make it stand out from the rest will prove to be of big help if you execute it well, so make sure you're not ignoring even the smallest things when creating your own app.

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