Solid Tips For Getting Your Customers To Join Your Email Marketing List

Follow up with contacts you meet at trade shows. Collect people's phone numbers when they stop by your table and call them within a couple of weeks of meeting them. Use the follow-up call to check in with your contact and ask him if he would like to receive your marketing newsletter by email.

Make every effort to strike a personal tone in your emails. Just like any other marketing, those who get them will buy more from you if they feel like they know you. You can use their name, mention items they might like based on past purchases, or show them items in their favorite color.

Use A/B testing to test out different combinations in your subject line. Take one particular email, split the mailing list into two groups and send each group the same email but use the two different subject lines. This allows you to determine which subject lines lead to subscribers opening your emails, and which get deleted without a second thought.

Proofread everything you send out through email. You need to make sure all emails and newsletters are correct. Before you send the message, test the layout of the email so you can ensure everything shows up as intended. Also, check any links you include in the email to ensure they work.

Data mine your email list and bucket your audience into various segments based off of any profiling data you have. This will allow you to be more strategic with your messaging and effectively increase your chances of higher open and click through rates. Even if you don't have profiling, look to geo-targeting. Various regions respond differently to different types of messaging.

Post a version of your newsletter with graphics and animation on your website. Then send your email list a plain text version of the newsletter with a link to the web version. This keeps your emails simple enough to stop them from being diverted to the spam folder as well as encouraging your customers to visit your website.

Use colors and fonts that reflect your business and are easy to view. Even if the content is interesting, difficult to read fonts and harsh colors can cause some customers to reject the email, and possibly future ones as well. Use the same color scheme and fonts for all of your emails.

Try to make it as easy as possible for customers to unsubscribe from your emails. By not making it simple, they will feel like you are being too pushy and may be turned off from your product or business. Give them the option to opt out from some of your emails or all of them.

Find out who your competitors are and sign up to their emails. You will be able to see what content, they are sending to their subscribers and figure out what aspects to use and which to stay away from. Just be sure not to steal their content, as this could constitute plagiarism.

Make sure you have a person's full permission before adding them to your mailing list. Otherwise, people may consider you a spammer and delete your emails or unsubscribe from your list. If your service provider gets complaints they may ban you from doing business there.

Test how your email messages look in different platforms. You should test your emails on different platforms once you come up with a perfect design. The way that Windows Hotmail looks is very different from the way Linux Gmail looks.

Let customers know what to expect from the get-go. When a new subscriber opts in, send an immediate confirmation email that details what the customer can expect to receive from you and how often you will send emails. Filling customers in upfront can prevent future opt-outs and complaints and keep subscribers active.

Now that you have read a great deal about email marketing you should feel a lot more confident on how the subject can help you become successful. You want to go into a subject like this thinking positive because when you do that and apply all that you learned success comes with ease.

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