Advice For A Successful Web Design Strategy

Do not use any type of pop-ups. There is not a person out there who will want to visit a website and get overwhelmed with pop-up ads. Many people will close a site immediately if it uses pop-ups, even if it's a site run by a well-known brand or company. Avoid annoying your customers, by staying away from these irritating advertisements. If your host forces pop-ups on you, it may be time to find a new one.

Make sure your site passes the NoScript test. Download and activate the NoScript extension for Firefox and see if your site is still readable. Some content, such as ordering systems for products, can't work without scripts, but if your site is simply blank with scripts turned off, that's bad news.

Make sure that you use the right anchor text. The anchor text of a link should clearly describe what the visitor should expect to see when he clicks on the link. For instance, if a link leads to your widget ordering page, the anchor text might read "Order widgets." Specifically avoid using "click here" as anchor text.

Use a descriptive title. Many site owners forget to name their pages, or name them something generic, such as "Welcome Page." Search engines do use title descriptions in their rankings, so make sure you are as descriptive as possible, without going overboard. Make sure it is usable for your viewers and the search engines.

Do not use blinking, scrolling text or other animations. Also, steer clear of sounds or music that plays automatically. All of these things are distracting to users and provide nothing of value. In addition, connection speeds vary from one site visitor to the next, and everyone does not have the same speed. Those users with slower connections will resent the slow-loading elements of your site.

For the best layout, make sure that the colors you choose for the background and font are restful to the eyes. Choosing moving backgrounds or neon colors can make it hard for people to read, and they may navigate to another web site. However, include pictures to break up your content and make the site complete.

Try to make sure that any music or pictures that you're linking to is hosted on your own web server. Do not hotlink to any other website images. This can be construed as bandwidth theft and it could put you in violation of a copyright too. It's not worth the risk.

Your host will likely have design tools that you can use for your basic layout. Don't rely on these tools entirely, however. Try to integrate your personality into the site by adding and tweaking things without just relying on dragging and dropping things your web host provides.

When tinkering with your HTML, you always need to save a copy. You can save a copy of your code in a Notepad doc; just save it as .html and it will save as an actual webpage. This way, you can tinker around with things and know that there's a backup should something go wrong. Failure to save pages may result in having to start from scratch.

Now that I've been designing websites for over a decade, I feel that I can give some advice back. Use the tips in this article, continue learning as much as you can, and stay on top of trends to ensure your websites stand out in the crowd. If I can do it, anyone can!

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