Facebook Marketing Tips That Everyone Should Know

The key to all marketing is to understand why you're doing it. What is your end goal? Once you have that figured out, you can more easily create a plan to bring in exactly who you want to turn from Facebook like into customer. So start brainstorming today - what are you marketing?

While you want to advertise your products, this should not be the only content that is present on your Facebook page. You should share any information that you feel is relevant to your business. If people think that making money is your only goal, they will be hesitant to work with you.

Think of a good reason why people should become a fan of you or your company. When you can answer this "why", you are prepared to deliver something to them that'll get your fans to stick around and become engaged with the brand. Make it the center of your promotion.

Think about why your page exists. Are you simply trying to get the word out about your company and new products? Or, is the page functioning as a forum for better communication with your customers? Once you have a clear picture of what you want your page to do, you can begin working on your marketing goals.

Make use of the provided analytics tool set, Insights. Insights shows you what parts of your page are drawing traffic and what just isn't working for you. You can make use of the Insights data to adjust your page according to what your visitors want to see, which will draw more visitors to your page.

Add Facebook sharing buttons on your website. Most blog platforms will automatically integrate these elements but you can easily find the code needed to add these buttons by visiting your Facebook settings. These buttons are a great way to encourage your readers to share your content while reminding them about your Facebook campaign.

Use tools to measure the power of your Facebook marketing. There are all sorts of tools out there these days to help give you an idea of how potent your Facebook marketing is. You could take a look at something like Sprout Social as a paid service or simply check out your Klout score to see if your efforts seem to be moving the needle.

Create customized tabs to highlight information on your Facebook page. This way you can clearly separate promotions, coupons, freebies and other things that you would like to highlight about your business without having them get lost in your wall posts. When the contest or promotion is over, you simply remove that tab from your Facebook page.

Ask questions on your Facebook page. In order to learn more about your audience and what they like and don't like, ask questions to get them talking. Encourage them to answer, and you can even be part of the conversation, too. The more you can get your fans to talk, the better.

Make your links more noticeable by adding an image. Facebook will display a preview of the link but sharing a picture related to the link you are sharing should make this update more visible. Choose your pictures carefully to make sure your audience will pay attention to the update you share.

Do not send too many mass messages to your fans. This is a very impersonal way to reach people, and many of them may delete the content before reading it. If you have something to share, create a status update about it. People are much more likely to read them.

Don't only talk about your company on Facebook. That's the biggest problem most companies have when posting. They tend to just talk about themselves. Know that most of Facebook finds that rather boring. You won't build an audience that way. Find other things that fit your brand that you can talk about too.

Make your Facebook page consistent with your other media. As with any kind of marketing, individual efforts rarely pay off. Try to integrate your marketing as much as you can. Try to make the look and feel, messaging, etc. consistent across all platforms that you use. For instance, your email newsletters, Twitter feed, website, and Facebook page should all be similar to each other. This can boost the success of your campaign.

If your Facebook marketing campaign has stalled, launch a new contest. Announce your intentions to your friends and email list members and make it something exciting. Word will catch on quickly that you're up to something interesting and that will create a social media buzz around your business. You will reignite the interest of your old customers and sign-up new ones as well.

Announce your business milestones on Facebook. Tell your customers "thank you" and make an announcement on your Facebook page. Making sure they stay in the loop so that it encourages sales.

Offer Facebook fan only special deals and discounts. People love feeling like they are part of an exclusive group. If you give offers that only those that are fans can take advantage of, then you are helping build some real brand loyalty among your fans. They'll definitely pay attention for more opportunities.

Avoid doing all of your updates for Facebook in a single day. It will pack more of a punch if you space it out a little. Too many posts will overwhelm your customers and make it difficult for them to find information relevant to them.

Every once in a while, hold a giveaway on Facebook! Nothing will boost your marketing efforts faster than freebies nor spread your company's message further. Give short notice to the promotion, creating a rapid-fire response that will spread through social media pages at the speed of light. You'll find yourself with a lot more prospective customers when it's all over!

Do not expect the ad report to reflect activity instantly. You will have to wait roughly 48 hours to see the results. There are times that it could take up to a week to gather this intel. You can break your reports down into monthly, weekly or even daily reports to learn as much about how your ad is doing as possible.

Facebook marketing is a lucrative way to boost profits. Whether you're representing a business that's small or large, Facebook has a lot of benefits. Use these tips and get more from using Facebook.

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