Tips On Do-It-Yourself Search Engine Optimization

Consider search engine optimization as a way to enhance your internet advertising. Search engine optimization allows you to take advantage of keyword searches on websites like Google, bringing your page closer to the top of the results for targeted content. This way, you'll reach broader audiences and maximize your advertising expenditures.

SEO is not an one-time thing, so you always need to work maintenance on your blog or website. Check constantly for broken links, images that won't load, and videos that have been removed from the host source and other broken paths on your pages. Search engines penalize sites that display broken links, so stay diligent here.

Invest in online advertising like adwords or adbrite. Do it yourself search engine optimization may sometimes not be enough to see a significant increase in rankings. These advertisers specialize in increasing your hits. Using an advertising product from a top engine like Google can be a huge boon to your site.

Set forums and blog comments to automatically insert the nofollow attribute into any links users create. Forum and comment spam are a constant problem, and setting nofollow on discussion pages prevents spammers from harming your own site's rank by linking to spam sites that sell dodgy products and services.

Include a transcript for closed captions with your online videos to help drive more traffic to your site. The major search engines will scan these transcripts for keywords, so adding them to your videos will help bring you more traffic.

Include a range of content on your site including podcasts, videos and social content feeds (from Twitter, for example) to help your search engine optimization. You'll find that search engines place sites with dynamic content higher on search results pages; many sites make the mistake of thinking links are the only important factor in raising their ranks.

Live by the rule that no page on your site should be more than two clicks away from your home page. Search engines hate deep links and often times ignore them. As well, by sticking to this rule, you help guarantee that all of your pages get to enjoy some residual page rank value from your home page.

Link to pages offering competing goods and services. Consumers like to compare and contrast competing goods and services before a purchase. Ask competing websites if they are willing to trade links with your own website. Both businesses will gain traffic, and you may be able to capitalize off of your competitor's search engine optimization if it is better than yours.

If you are looking to get more traffic to your site, a great way to do so is to list your site on a pay per click program like Google AdWords. With programs like this, your site gets advertised at the top of searches for a small price per visitor.

To ensure long-term success for your optimization efforts, you should read up on search engine algorithms regularly. The major search engines sometimes change their algorithms, and you should be aware of any changes that will effect your tactics. You may want to subscribe to a newsletter that will report important changes to you directly.

Stay away from JavaScript when writing your pages. The engines will pretty much ignore what you place in scripts and the content will not be indexed. If you feel you must use some JavaScript make sure that the majority of your content is not included or the work you put into it will be for naught.

To get better traffic from your site's RSS feed, use keywords there just like you would on your own page. This will help users to find your feed through search engine, which will lead to more visitors for your site. The best places to insert keywords are your feed's title and description.

Build links to your site naturally. There are plenty of automated link-building programs for sale, but they do not always work. Also, the search engines often know and do not appreciate speed-of-light link building. If you have no links today, and one thousand links tomorrow, they will know something's up, and may remove your site from their indexes. Don't chance it build your links manually.

As was stated in the beginning of the article, search engine optimization can be the best way to get traffic on your website. If you use the advice that this article has provided to you, you will be able to see just how helpful search engine optimization can be.

SEO SEO Tips