Top Email Marketing Tips To Increase Your Business

Know who your audience is. When you have some readers, try getting them to get their friends to sign up. You should also be sure you have a subscribe link sent out in your email. This will help your existing customers send a link to their friends. By doing this, your viewer base will grow.

Always seek permission before sending marketing emails to potential customers. Sending unsolicited emails will quickly have you labeled a spammer. Getting permission to send your messages doesn't have to be hard; offer something valuable to your customers in exchange for the ability to email them, such as a discount, coupon, or other sign-up incentive.

You should send your emails as a plain text every once in a while instead of always sending them in HTML format. This gives things a more personal touch and helps the subscriber feel that you are trying to connect. Do not use it too much though because then you may be seen as being too unprofessional.

Data mine your email list and bucket your audience into various segments based off of any profiling data you have. This will allow you to be more strategic with your messaging and effectively increase your chances of higher open and click through rates. Even if you don't have profiling, look to geo-targeting. Various regions respond differently to different types of messaging.

Use your email marketing to get your customers more involved with other promotion portals. For example, always give readers several ways to learn more about what every email is discussing. End every email with your contact information and web address, encourage them to share special promotions through Facebook "Like" buttons or direct them to a video that shows them how best to use a new product.

Utilize both passive and active feedback in your email campaigns. Active feedback is obvious: ask for suggestions and opinions from your readers. Passive feedback could even be invisible and is subtle to the reader. This involves tracking which links get clicked the most, where people go once they've clicked the links, and how well each email does profit-wise.

Write your email marketing campaign content for human beings, not software. If the text is authentically intended for human reading, you do not need to worry about spam filters eating your messages alive. Do not get cute or overly creative with your vocabulary in an attempt to avoid spam filtration.

If you use images in your email newsletters, put text to the right of the images. Research shows that customers are far more likely to click on a link or button that is placed to the left of an image than one that is placed anywhere else on the page.

There are many businesses that would love to get involved in email marketing, but they don't know exactly where to begin, or how to go about it. Email marketing is a great way to make a business more successful. The information provided above provides excellent email marketing strategies to develop a successful business.

Email Marketing Email Marketing Blog