How To Figure Out The Value Of A Keyword

You've done some keyword analysis and have a note of keywords that you want to target for your work from home business.

You've ticked the following essentials about your keywords:

they are relevant they generate high leads the competition is fair

Once you've done all the above, are you ready to obtain started with your search engine optimisation campaign?

The answer is "no".

One of the main objectives of your online business is bearing sales. Part of your keyword research has to indicate whether or not the keywords you are targeting are worth any sales value.

The fact is this: 90% of keywords are not worth your time and effort.

Why?

Because the people typing those keywords have no intention whatsoever of purchasing anything.

In the car sales industry they have what they call "tyre kickers" - someone who appears interested in purchasing a car but actually has no plan of buying it.

The problem with "tyre kickers" is that they give you a false impression and you end up wasting your time, energy and money. For every minute spent with a "tyre kicker", you are losing out on an opportunity you could spend with a genuine buyer.

In the internet marketing world, you get "blog kickers" as well. They inflate your common leads stats, e-mail subscription list, send you e-mails asking for all sorts of help and yet, they have no plan of doing business with you.

In this commentary, I will share 3 words of advice on how to evade building a business that attracts "blog kickers",

Tip 1: Target keywords with a commercial value

Suppose you have targeted a keyword that is applicable to your online business, generates high potential clients and has low opposition.

As a result you pop up on Page 1 of Google. bigger still, you land the #1 spot on Page 1 of Google. You get excited, punch the air with great anticipation of sales and profits.

A month or two down the line - nothing happens.

No sales whatsoever!

You begin to scratch your head in frustration and wonder: "what the heck could be the problem?"

One of the most average mistakes made work from home could very well be the problem.

You could have targeted a keyword with no retail value at all.

Targeting keywords with some sought of sales value is very important if you aspire to prevent building a "blog kicker" internet based business.

Tip 2: Learn how to measure the profitable value of a keyword

When using a keyword tool to do some research, you will come across something called "Adwords CPC".

The CPC is an acronym for "Costs Per Click".

Whenever you search on Google, you will notice that there are advertisements at the top (usually shaded in pink) and along the right hand side.

These ads have been paid for by businesses (referred to as the advertisers) that aspire to attract customers of business that type in particular type of keywords.

The amount paid is calculated on a "Cost Per Click" basis. Every time a person clicks on the ad, the business pays.

The amount paid is determined by the bid for that keyword from the different businesses. The businesses will bid for that keyword to get a number one spot.

They demand an amount that is below the amount of profit they envisage to make from a potential client.

Tip 3: Learn how to attain keywords with a trading value

Finding keywords with a marketing value is a simple forecast really.

I've already highlighted that keyword tools (including the free ones) give you the financial value of a keyword by giving you the "CPC".

There is an additional "not so obvious" estimation that you wish to do.

At face value, some keywords have a bigger profit-making value.

But, it's major to establish how much traffic a number 1 spot on Google would create for the keyword you would like to target.

What is the meaning of this?

We have what we call "SEO Value"  - and this is a multiplication of the "Adwords CPC" and the leads you expect to get if you land a number 1 spot for any targeted keyword. Whilst some keywords have healthy "Adwords CPC" values, you find that their "SEO Value" is low because they achieve low levels of traffic.

Working out the economic value of keywords is the life of your home based business. And yet so many work from home entrepreneurs neglect to do it or do it incorrectly.

I await this editorial will help you to prevent falling into that section of work at home entrepreneurs who spend so much time and energy building a "blog kicker" business!

To build a strong internet based business, you need to be able to conduct the best keyword research, using a powerful, simple to use Keyword Research Tool.