Getting Testimonials - What You Need to Know

Who knows the number of illegitimate products available on the web in which something about it is a lie. Solid and strong testimonials can go a very long way, but it really just depends on the niche you are in. You need testimonials, and we will offer some excellent tips so you can be better armed to help your self.

All product creators love it when their customers write in telling how much the product or service helped them. That's great, but unfortunately that is not the usual experience reported by a lot of online marketers. Have you ever considered simply requesting any kind of feedback from your customers? You cannot ask for a testimonial, but you certainly can ask how they feel about your product. If you want to upgrade your product, then why not seek suggestions based on use from them. Once you get any kind of good feedback, then contact them and see how they feel about becoming a testimonial. Using the right approach and avoiding any semblance of pressure will help to produce good results for you. Just be open, friendly and polite about this lest people think you are being a little heavy handed. There are free survey services, or you can make one your self on your site; then, just request your customers to kindly participate in order to help you out. The key to getting people to take the survey is by keeping it very streamlined and uncomplicated. One thing you should always do, though, is be upfront and query them about product satisfaction. What you're doing here is tactfully asking your customers for a testimonial without directly mentioning it to them. As you know by now, once your survey is completed, then it is time to evaluate responses and find out who will let you use their information and survey feedback.

One mistake that many Internet marketers make is they hide away the testimonials they receive in the far corners of their site. As you can easily imagine, the only efforts you will be hurting will be your own. If you have a lot of testimonials, you can sprinkle them here and there in appropriate places. You can place them according to where you think they will make the biggest impact. Check out your server awstats log, and then see where most of your traffic is going and use them there.

Always work to secure some kind of testimonial, but be careful that you do not overdo it.

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