Improve Your Article Marketing With These Tips

Keep your content current and make sure that older content is timeless. While things change all the time, try adding an updated link to old articles. If visitors find old articles first with outdated information, they can find the current version easily through your implemented link. Take advantage of having options on your site that allow readers to organize articles by most recent and by related content.

Write articles that are related to your company. The more exposure you get, the better chance that you will achieve more flow into your website, so utilize article writing to describe the products and services that you offer. This will educate your customers on the specifics of your company, while leading to more traffic at your website.

Sticking to one style of writing for each article is a sure way to lose readers. Seeing the same writing formula over and over will lose any interest that readers may have had in the marketing. By keeping articles fresh and different one can attract new readers to their articles.

Employ an RSS feed in your article marketing strategy. RSS is a way to automate content distribution. An RSS feed delivers your content (i.e. articles) to subscribers as soon as you post it. RSS is an ethical opt-in system that does not constitute spam, because users have subscribe explicitly and remain capable of opting out at any time.

Building an article can be likened to building a house, and article marketers would do well to remember this. You want to start out by drawing up a blueprint, and then follow that up by laying the foundation. Then it's time for the framework and the finishing touches. After it's all constructed, it's time for a nice inspection.

Once your article is written, you must proofread it before publishing or submitting it. Modern word processing programs come with spell-checkers and grammar-checkers galore. Do not rely on these sub-programs; they are idiots. There is no automated substitute for a careful review by the author. Even if your proofreading uncovers no mistakes, it will most likely bring something to your attention that you can (and should!) improve.

So, you've written and posted your article on the directories. What should you do next? Try tweeting about your article a few times per day. Pick several small excerpts to tweet and make sure that they clearly address your chosen topic. This can pique the interest of your followers, and begin to build a flow of traffic to your article.

Be different and allow your writing style to shine when you're creating articles. When you do not fear puttng your personality into your writing, your authenticity will shine through and engage the reader. Be straightforward when making your points, and watch your traffic grow.

Make your articles short, begin with a good introduction, and keep it under 500 words. Online readers have short attention spans. In order to get them to keep reading you need to hook them quickly. Make your first couple of lines interesting to keep them engaged and then provide more information in the article.

Post your articles on the most popular article marketing sites for maximum exposure. Ezinarticles, Hubpages, Squidoo and Examiner.com are popular sites that have good reputations for quality content. This attracts more readers to your content, and ultimately to your site. Make sure you add a call to action in each article, and make good use of the author's resource box with links to your site.

When you are writing articles, always include items that are relevant to the links and keywords in your blog. It is important to develop connections between your content, keywords and summaries. If the connections don't make sense, the search engine does not know what is searching for.

When writing an article which you plan to use for article marketing, make sure you pay particular attention to the body of this written piece. You should place the most important information at the top of the body. Also, it is wise to keep your sentences and paragraphs short. On average, a marketing article should be between 250 to 500 words in length.

Implement some article submission software now to increase the number of backlinks to your website. You need to have a large number of different types of websites linking to yours, using a variety of different anchor text keywords, to rank highly on Google. Article submission software will set that up for you.

A great article marketing tip is to know where to look if you're interested in getting new and unique articles. Forums can be a great place to look because there are usually very knowledgeable people that frequent them. You can approach these members and see if they'll write articles for you.

Learn one article marketing submission site before starting to use another. Give yourself a few weeks to learn the ins and outs of one site before you start to focus on learning the tricks of a new one. Trying to learn 5 or 6 different sites at once is a recipe for failure.

So, don't be in too much of a hurry. Take the time needed to produce quality work. Use the suggestions provided in to help you to produce articles to market your business successfully!

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