How To Price Your Ebook Effectively

It's one thing to write an ebook and have it ready to sell, but for it to be successful, you have to come up with the proper price. Charge too little and men and women will think it is of low value and not want to buy it. When it is too low, it also takes a lot of sales in order to make some good cash. If you begin with the price being too high, you will be under continual pressure to cut your price in order to be competitive. When you lower your price way too much, you will anger anyone who has purchased your book at the higher price.

While you are working on the marketing process of your ebook, one of the most critical parts is picking out the right price. The first rule, which you ought to always remember, is to never underprice your ebook. You have to ask what the highest price is that the customers will pay, while being careful of charging way too much. The price can always be cut if sales are low, provided that the initial promotional effort was sufficiently heavy. The main reason it isn't selling, might be from lack of promotion rather than too high a price. Launch a mega-marketing campaign at the higher price before you start to bring the price of the ebook down. Ebooks are relative newcomers to the marketplace, making it difficult to select the correct price.

Since loads of men and women don't even know the meaning of digital, discovering the right price for an ebook is actually a lot different from a printed book from a bookstore. Bookstores offer a visual as well as a tactile browsing experience. Holding and thumbing through a book is something many people greatly value. An assortment of factors determine these books' prices, such as design, production and marketing costs. An ebook offers the options of being read on a computer or being printed on paper - and it can be a large book, too. Expensive too, when you count the paper and ink.

What should determine the price of a book, is the words that are written in it. How do you decide the worth of a book that has turned someone's life around? Is not the value of the content far much more than that of mere paper and ink? The power of the written content of a book is what decides its importance. If your intention is to write much more than one book, you need to even sell your book at a loss, to construct a reputation, because the cash will be there with the long term goal.

After you have a reputation you are able to market your later books for far greater profits. The secret to success is gaining repeat customers.

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