Effectively Optimizing Your PPC Landing Page

The one and only path to high conversion rates with your pay per click (PPC) landing pages is through optimization. The purpose of this article is to help you understand how you can optimize your PPC landing page for long term results.

If you want your landing page to give you a high return on your investment and help you generate long term results, then focus on minimizing the distractions by keeping the navigation simple. Your landing page needs to be clear and simple, and that means clearing out any link spaces that you do not need to use. It is fine if you want to use a company logo, but just be sure everything is minimal. The copy you choose to include does not need to be long at all, and typically many landing pages have the bare amount. There is often no better teacher than what other people are doing that seems to be working, so watch and learn from them. One thing you must try to do is create a professional image with your landing page. Do avoid trying to be funny or cute with images and graphics. This can make your landing page look bad in front of your prospect. Avoid heavy use of images as they can detract and slow the site down. The area of photo and image selection will always be an important decision for you. There is a precaution so you do not inadvertently cause your site load time to drop off.

Avoid the campaign killing mistake of using the wrongly targeted keywords. The landing page simply must work well in relation to your ads. You have to optimize your landing pages for the same keyword phrases used in your PPC campaign. You will go far with creating a warm fuzzy with your site visitors when you do this. The more you focus on this one point, the clearer it will be for your prospects when it comes down to taking action; you obviously don't want them to click and leave, right?

Just know that anything you do with PPC will be reflected, and you can do something about it to make it better. Each part of your campaign will have an impact on your ROI. The only path to true success is if you optimize your entire campaign and not just your landing page.

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