Boosting Your Ezine Advertising Profits

Ezines are a valuable source of information for many internet users, and they are published in a wide variety of niches. The following article talks about how you can take advantage of ezine advertising to drive traffic to your website.

Do Your Homework: If you don't want to be ripped off by an ezine publisher then you should do your homework before going for an ezine when it comes to advertising. There are tons of ezines out there that you can choose from, but doing a little background check will give you a fair idea if it would be okay to advertise with them. First of all, subscribe to the ezine and go through their archives to see how much quality they offer through their content; poor content means you should avoid them. Additionally, if the ezine is a good place to advertise, you may be able to find some reviews or feedback by people who have been successful with them. Naturally, one of the most important facts about an ezine is the number of subscribers it has, so try to find out if the publisher is honest about this. You want to invest in advertising wisely, which is why you should always know the essential facts about an ezine before you pay for an ad. Beware of Co-Ops: You may have seen offers where you can advertise in several ezines at a time for one low fee; these deals are often called co-ops. Unfortunately, these deals are not what they appear, and you'll find that you received little return on your investment. You'll almost always get better results by advertising in one good sized ezine rather than in a group of lesser ones. When someone offers you bulk ads, the apparently low cost is what makes them appealing, but there's seldom any real value there. Professional marketers also know the value of targeting their ads and with these co-op offers you usually end up with a hodgepodge of ezines rather than highly targeted ones. The worst thing that could happen to you is, paying for an ad and not seeing it run -it happens all the time with co-ops so make sure you stay away.

Target Your Ads: If you're advertising in a particular niche ezine, then your ads have to be targeted towards that particular niche and not written in a broad manner. If, for instance, your niche is &quot;six pack abs&quot; would an ad that's about the more general topic of &quot;exercise&quot; be effective? Naturally, such an ad would not be recommended, as it doesn't mention the exact niche you're targeting and would therefore not catch the attention of your likely customers. You will have much more success with ads that are highly targeted and specific.

As you can see, ezine advertising is a lot like doing business anywhere else, and you have to do your due diligence just as you would elsewhere. Once you have gone through this process enough times you should become more successful with choosing the best ezines. There is more for you to learn about topics such as writing effective ezine ads, market research and more.

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