Social Media Marketing: It's More Than Just Facebook

If your business has a Twitter presence, engage your followers and other members of the community regularly. Thank anyone who mentions your company, and let them know you appreciate their patronage. This will help you to establish and maintain a more solid foundation with your potential customers. This is important for showing you as the face of your business and adding a personal touch to it.

If you are maintaining a blog, you need to post frequently and on a predictable schedule. Visitors will return often if you keep it interesting with new content. This can be seen in people's willingness to subscribe to newspapers and periodicals. Be consistent to keep people coming back.

To entice targeted visitors to looking at your site, try using YouTube for social media marketing. YouTube is effective in drawing in newer visitors, since watching your video content should familiarize them with your products and services. The more visitors who come to your site with knowledge of your products will help increase sales.

Create a RSS feed for your updates and give your readers the opportunity to subscribe to it. This will allow them to see your posts when they log into their Google account or right on their computer desktop if they use an RSS widget. Depending on your target audience, you will get more or less success with an RSS feed.

Remember that when you are using social media to market your business, you are communicating with people, not at them. The technology that people are using now and the way social media is designed is allowing your customers to communicate easier than ever before. You have to engage in this conversation and communicate with your customers in contrast to posting ad copy with an one-sided point of view.

Find bloggers within your niche, and leave comments on their blogs. The great thing about comments is that you can usually leave a link with the comment, giving readers of that blog a way to find your site or blog. While sticking with blogs with bigger followings is more likely to generate more traffic for you, visitors from smaller blogs can add up as well.

Use Facebook as a way to develop relationships, not customers. If you are only logging on to Facebook to post another ad for your business, you are going to get disliked quickly, but if you log on and add interesting snippets of information about your community, you will get many likes quickly.

It will not happen overnight, so exercise some patience when you are getting started with social media marketing. You need to build trust for both you and your product. Take it slow and focus on one customer at a time. Very quickly, your database of clientele will be fairly large.

Keep your Facebook page up to date with your most recent blog posts. As soon as your blog is published, update your Facebook page to reflect the new post. This allows your followers to access your fresh content as soon as possible. The sooner your content is available to others, the sooner it works for you to attract new visitors.

Understand that social networks aren't just another billboard where you passively post content for visitors to look at. You can use social media to learn an amazing amount about the customers you have and the ones you want to acquire. You may also get them to interact with you and with the brand. Obviously this is a form of advertising for your products, but can also double as an informational resource for prospective clients.

It is important to be involved in the newer large social media sites for effective marketing, but do not forget about the older sites. Social websites like MySpace and Craigslist have huge followings, and you will be missing out on a large market if you ignore them. Social media is extremely competitive and the older established sites still have market share

The techniques you just learned will bring your business into the 21st century. Keep these tips handy any time you need advice on how best to integrate social networking into your existing business plan. You will be amazed at the difference it makes in the success of your business.

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